Easy to pick up & use, even with non PM types
January 17, 2014
Easy to pick up & use, even with non PM types
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction
For a period of about six months in 2013, we used Asana to manage daily tasks / traffic across a team of 15 copywriters and designers working on email marketing campaigns with accompanying landing pages. This was a trial run within the Creative team with the potential of expanding it to the Account Management and Project Management teams of our organization if it scaled well. The intent was to clarify daily priority of tasks for individual writers / designers, track project progress, and have an organized space within which to review work and share feedback.
- Few clicks to modify / update projects and tasks
- Simple, user friendly layout
- Checklist format allows easy progress tracking
- Smoother integration with common office suites (MS Office or Google Enterprise Apps)
- Gantt chart function for project scheduling / timelines
- A design / layout review section or feature to better suit creative agencies
- Explored simplified project management tool for creatives
- Improved turnaround time for a monthlong account wide update to existing email campaigns
- Ensured timely completion of content and other marketing tasks (previous blog job)
- Streamtime,Basecamp
For copywriters and designers not used to more complex project management software, Asana was certainly a relatively user friendly interface to use in order to keep track of daily tasks and project progress. We ran with Asana as an initial trial because it required the fewest number of clicks to build out a project, build out its tasks, and update those tasks from day to day.