Easy to pick up & use, even with non PM types
January 17, 2014

Easy to pick up & use, even with non PM types

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction

For a period of about six months in 2013, we used Asana to manage daily tasks / traffic across a team of 15 copywriters and designers working on email marketing campaigns with accompanying landing pages. This was a trial run within the Creative team with the potential of expanding it to the Account Management and Project Management teams of our organization if it scaled well. The intent was to clarify daily priority of tasks for individual writers / designers, track project progress, and have an organized space within which to review work and share feedback.
  • Few clicks to modify / update projects and tasks
  • Simple, user friendly layout
  • Checklist format allows easy progress tracking
  • Smoother integration with common office suites (MS Office or Google Enterprise Apps)
  • Gantt chart function for project scheduling / timelines
  • A design / layout review section or feature to better suit creative agencies
  • Explored simplified project management tool for creatives
  • Improved turnaround time for a monthlong account wide update to existing email campaigns
  • Ensured timely completion of content and other marketing tasks (previous blog job)
  • Streamtime,Basecamp
For copywriters and designers not used to more complex project management software, Asana was certainly a relatively user friendly interface to use in order to keep track of daily tasks and project progress. We ran with Asana as an initial trial because it required the fewest number of clicks to build out a project, build out its tasks, and update those tasks from day to day.
Although we deprecated use previously due to issues of scale and also with our client's restrictions on third party software, we are looking at possible renewal given more recent updates for better integration with Google Enterprise Apps. At a basic level, for the individual projects that we used it for, Asana provided a clear & easy-to-access platform for what it's meant to accomplish. For our organization, though, it's also a matter of getting people to buy into keeping yet another tab / window in mind to check when they've already got at least three email accounts between our parent company and our internal / external emails.
Asana worked especially well for tracking tasks / to-dos among about a dozen or so contributors at the blog where I learned about the tool. Despite cross-country geographical distance, I was able to collaborate effectively with a team located in New York from San Francisco and help them post giveaways and articles on social media to maximize traffic and therefore ad revenue. When I carried it over to my full-time job at a digital marketing agency, it didn't scale as well to the needs of a similarly-sized team that was running many concurrent projects (about 20 across the account) at once, each containing multiple steps of concepting and internal/client review. Overall this is still a great tool for relatively small- to medium-sized, fast-paced collaborative projects.