Lowest cost of entry to connect your applications
April 09, 2018

Lowest cost of entry to connect your applications

Suparman Widjaja | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Azuqua

We use many applications to run a department responsible for Marketing assets within my company. We have approximately 200 people and support a company of 150k people.

Many of these applications are running independently and efforts to integrate them require custom implementation of interfacing projects. Once done, the tools also need to be hosted on some sort of infrastructure.

Azuqua provides a perfect solution for this challenge as they allow GUI-based connectivity with wide range of logical functions to map the data and functions. Since we don't store any data on Azuqua's end (data transitions are transient), there is also very low security risk. As a bonus, we don't need to host any infrastructure.


  • GUI-based. GUI to customize data flows from one source to another. Additional applications can be added on the fly, making this a future proof
  • Cloud based - no infrastructure to maintain
  • Excellent support team


  • Even though it's GUI, it can be made a bit friendlier.
  • Lookups can be standardized and more intelligent.
  • Non-standard connectors cost extra to build. I think this can and should be provided to increase adoption.
  • Reduction of software development time, hence team to support
  • Time savings from maintenance, automatic scheduling, continuous monitor/upgrade of applications/web service
  • Remove the need of having a maintenance team
  • In-house development
Low entry cost and maintenance cost.
Appropriate: Any applications that expose API and web-services. There is no need to worry about coding languages that fit Web-service standards.

Not appropriate: Applications inside the firewall that needs to be exposed for Azuqua to connect. Or any environments that require on-prem installations


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