A great tool for Review Generation & Syndication.
June 20, 2017

A great tool for Review Generation & Syndication.

Olin Graczyk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Conversations,Connections,Intelligence,Media

Overall Satisfaction with Bazaarvoice Conversations

Bazaarvoice Conversation is being utilized by several clients I consult with on Digital Strategy (Fortune 500). Currently, the digital and ecommerce teams lead the decision making and management of Bazaarvoice. However, Consumer Affairs, Consumer Insights, Media and the Brand Marketing teams are all actively involved in utilization of the product and semi-annual reviews of performance and enhancements.
  • Review Generation: Great modules (especially the latest Conversation updates) for each review collection. Additionally Bazaarvoice has technology that can automatically follow-up with consumers (pixel collection) to request reviews.
  • Review Syndication: Bazaarvoice syndicates out to almost all of the prominent retailers in the US landscape.
  • Innovation: The Bazaarvoice team continues to innovate and enhance against their current platform offering. Each year lots of new modules are available that continue to develop or review efforts.
  • Lack of Global: The tool does not expand to a lot of retailers outside the US. I know they are building this out more all of the time, but can be a bit frustrating.
  • Expensive to Customize: The out-of-the-box solution is great, but if you decide to customize more heavily, it can lead to high costs. Bazaarvoice requires teams hand over creative files and they develop it on their end, which is not always ideal.
  • Tough to Input your own Reviews: Bazaarvoice has policies about what meets "their criteria" for review generation. If you collect reviews outside of Bazaarvoice and want to upload (eg. an event), if it did not go through their platform you usually can not submit.
  • Positive: Reviews on site. There is a real value ($) to this. Just look at what Amazon charges for Vine reviews. Reviews are the currency of ecommerce.
  • Positive: Review syndication. This has given us a real opportunity to look like the category leader we are across lots of difference sites.
Bazaarvoice and Power Reviews are pretty much parity products. It is hard to understand which to choose because, from a tech standpoint, do about the same. We have stuck with BV because the account support has always been a great value-add.

It terms of TurnTo and Yotpo, if you do not need the syndication, these are great (and more affordable) solutions worth visiting.
If review syndication is important to you, Bazaarvoice Conversations is a great option. It has just as much (if not more) bells and whistles than any other review platform out there. If review syndication is not important for your brands or products, you can probably find a more cost effective platform that handles all of your needs without the large [price].