Bombora has been useful for selecting the right audience
Updated March 04, 2024

Bombora has been useful for selecting the right audience

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before they reach out to us. The HubSpot integration is seamless and that's what we use regularly. The Bombora dashboard needs improvement. The major disadvantage that I found is it doesn't store historical data.
  • HubSpot Integration
  • Comprehensive report
  • Bombora score helps to identify targets easier
  • Historical Data
  • Dashboard
  • Less time to add the Keywords
  • Identifying the right audience
  • Increase in the Brand Awareness
  • More marketing activity
  • HubSpot
The integration was seamless. We are using ut for day to day marketing campaigns
Well TBH, I am satisfied with the data that Bombora provides. But one thing which they need to consider is being proactive. Currently, we are doing our own research & asking Bombora to include the Keywords that we want to monitor. It would be great if they had an AI of their own and suggest the keywords.
  • 6sense
One major factor that influenced to have Bombora apart from the quality of data is competitive pricing.

Do you think Bombora delivers good value for the price?

Yes

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

Yes

Did implementation of Bombora go as expected?

Yes

Would you buy Bombora again?

Yes

We are using Bombora pretty frequently as it gives the head start for our various marketing campaigns. But as mentioned earlier, the major disadvantage is, it doesn't give historical data unless you store download & store the data manually that you get every week. Also, if you want any word to be added to the taxonomy, it takes a good amount of time, i.e. 3-4 months.

Bombora Feature Ratings

Using Bombora

4 - Marketing and Sales
2 - Bomobora is pretty a simple to use tool and doesn't necessarily require any technical skill. Bombora helps in acquiring new clients, and maintaining relationships with existing ones. One should have the expertise as how to make use of the large amount of data in a smarter way.
  • Helps in R&D
  • Campaigns
  • Study the market trend and focus on the product accordingly
  • Using it in lead scoring for MQLs & SQLs qualification
  • May use the information to develop industry wide reports