Item: Bombora
Rating: 7
Author: Verified User

Overall Satisfaction with Bombora

Use Cases and Deployment Scope

It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before they reach out to us. The HubSpot integration is seamless and that's what we use regularly. The Bombora dashboard needs improvement. The major disadvantage that I found is it doesn't store historical data.

Pros and Cons

Pros

HubSpot Integration
Comprehensive report
Bombora score helps to identify targets easier

Cons

Historical Data
Dashboard
Less time to add the Keywords

Return on Investment

Identifying the right audience
Increase in the Brand Awareness
More marketing activity

Systems Integrated With

HubSpot

The integration was seamless. We are using ut for day to day marketing campaigns

Alternatives Considered

6sense

One major factor that influenced to have Bombora apart from the quality of data is competitive pricing.

Key Insights

Do you think Bombora delivers good value for the price?

Yes

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

Yes

Did implementation of Bombora go as expected?

Yes

Would you buy Bombora again?

Yes

Other Software Used

HubSpot Marketing Hub, LinkedIn Sales Navigator, Grammarly, Google Ads, LinkedIn Marketing Solutions, Semrush

Likelihood to Recommend

We are using Bombora pretty frequently as it gives the head start for our various marketing campaigns. But as mentioned earlier, the major disadvantage is, it doesn't give historical data unless you store download & store the data manually that you get every week. Also, if you want any word to be added to the taxonomy, it takes a good amount of time, i.e. 3-4 months.

Bombora Feature Ratings

Using Bombora

Users and Roles

4 - Marketing and Sales

Support Headcount Required

2 - Bomobora is pretty a simple to use tool and doesn't necessarily require any technical skill. Bombora helps in acquiring new clients, and maintaining relationships with existing ones. One should have the expertise as how to make use of the large amount of data in a smarter way.

Business Processes Supported

Helps in R&D
Campaigns
Study the market trend and focus on the product accordingly

Innovative Uses

Using it in lead scoring for MQLs & SQLs qualification

Future Planned Uses

May use the information to develop industry wide reports

Likelihood to Renew

Comments

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Bombora has been useful for selecting the right audience