Item: Braze
Rating: 9
Author: Verified User

Overall Satisfaction with Braze

Use Cases and Deployment Scope

We use Braze for marketing mass communications, for prospects and clients, specially building our customer journey. We use it for our B2C audience and we are able to personalize our messages according to different action triggers. It has really been helping with the construction or our ideal journey for our clients in order to send out promos and build personalized tailored in-app and email comms.

Pros and Cons

Pros

Customer journey
Action triggers
In-app push notifications
Email marketing segmentation
Audience building
User friendly platform

Cons

Analytics reporting
Easier way to build out segments
Integration with other CRMs and apps

Return on Investment

Better customer experience
Increased conversion rate from tailored messaging promos
Reduced churn from in-app notifications
Increased engagement on messages

Usability

I would say Braze really is the easiest to use, the most friendly for all kinds of users and the best option comparing to competitors - especially if you have a team where you have to give out many licenses, because Braze also offers a lot of training.
I would just say that it could always improved the CRM/Apps integration.

Customer Impact

Braze really helped increase our engagement and reduce churn when using specific segmentation and journey building - we were able to use real-time data to identify less engaged users in our app and with that we could build tailored messaging which helped us create personalized promos and reduce churn for non-engaged users.

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Other Software Used

HubSpot CRM, Salesforce Commerce Cloud

Likelihood to Recommend

Braze is one of the easiest platforms for marketing automation and segment building. We were able to build out our ideal customer/user journey with tailored specific action triggers and based on different segments to adapt the comms.
I would say it is really the best platform when you have a big team to give licenses to use it.
For improvement, I think Braze wouldn't be ideal if you need very specific integrations with different apps or CRMs.

Comments

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Great platform - the most user-friendly