Good use
February 04, 2025

Good use

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use it for sending out of eDM as well as create campaigns for abandoned cart and browse. We also use it to check on the customer profile. It is also used as a platform to send out messages on the app as well as SMS. It help as a single source of platform for our organic direct marketing and to track the conversions as well as maintaining of the customer database.

Pros

  • campaign planning
  • reporting
  • user friendly interface

Cons

  • auto save function
  • easy to use template
  • analysis in graphical format
  • higher engagement rate
  • improved brand affinity
  • more cohesive customer experience
it will be hard to use without template and understanding of all the various codes.
the segmentation of audience and intelligence timing of sending out of eDM help.

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

it is well suited to use across various countries.

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