Item: Braze
Rating: 10
Author: Nicole Mackelprang

Overall Satisfaction with Braze

Use Cases and Deployment Scope

Currently, Braze is used for us a hub for our customer data, audience distribution and SMS distribution. We have always held our data in house and now that we have a place to put all of this information, we are able to be more strategic as well as cost effective within our approach to customers.

Pros and Cons

Pros

Audience segmentation - We are able to target our customers within so many identities (criteria)
One-stop shop - Braze is compatible with most of our marketing channels which makes it a one stop shop for us!
Customer Flows - we have the ability to be as cost effective as possible by leveraging our free channels first, and then we can distribute paid media if it reaches that point.

Cons

We would love some more platform integrations when it comes to our audience segment lists. Currently, we have to export .CSV files to get that data into our other ad platforms. There is a limit on users and therefore we spend a lot of time trying to narrow down lists.
We could get better on the troubleshooting side of things. We have had some failures in message distribution and have had to be the ones to investigate the issue.

Return on Investment

We have been able to increase our ROAS on our bottom funnel campaign because the lists are more relevant and updated.
Our cost per purchase has decreased as well due to us knowing more about our customers.

Usability

The platform is very user friendly. There are a lot of components we have yet to explore. The platform has allowed us to integrate its capabilities to our business, allowing for all our flavors, products, etc. This has made a huge difference in the granularities of our marketing strategies.

Customer Impact

Multichannel has been a huge asset to our retention team when distributing messages. Being able to target someone where they best receive their messages is crucial to hitting the right person at the right time.

Alternatives Considered

Klaviyo, S4 for Salesforce and Iterable

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Likelihood to Recommend

Because of the loyalty of our customers, Braze fits into our digital marketing pretty heavily. We are able to use it both on the retention and the paid ads side. We can be strategic with the parts of the marketing funnel and also engage with people at the right time within the costumer journey!

Crumbl loves Braze!