Item: Braze
Rating: 7
Author: Verified User

Overall Satisfaction with Braze

Use Cases and Deployment Scope

We use Braze to deliver personalised, automated messaging across email and SMS, optimising customer engagement and retention. It helps address churn, activation, and referral growth by enabling targeted communication. Our use case spans onboarding, educational content, promotional campaigns, and transactional messaging, driving efficiency and improving customer experience at scale. We are also able to segment our audiences to ensure that each person is receiving the most personalised experience possible.

Pros and Cons

Pros

Audience segmentation
Personalisation using Liquid
Customer journeys

Cons

Last-click attribution is needed for reporting
Slow UI at times

Return on Investment

We can run experiments at scale which has led to a rise in conversions (depending on campaign)
We've been able to use branded templates to keep our emails looking professional and consistent across our messaging

Usability

Braze is very easy to use as the UI is simply laid out, but also has opportunities to dive deeper and more granular with it's functionalities. However the UI can be very slow at times. Especially when dealing with a large canvas.

Alternatives Considered

Intuit Mailchimp

Braze allows for more functionalities and opportunities to personalise the user experience deeper

Key Insights

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Other Software Used

Litmus, Zeplin

Likelihood to Recommend

Braze is well suited for a CRM team that is well equipped to maximise the functionalities that Braze offers.
For a smaller team which do not have the time required to go in-depth with their CRM journeys, something like Mailchimp would be more appropriate to use.

Comments

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