Item: Braze
Rating: 6
Author: Verified User

Overall Satisfaction with Braze

Use Cases and Deployment Scope

CRM platform to send communication to users

Pros and Cons

Pros

Relatively few outages/issues
Likely has everything you need in a platform, in some way, shape, or form

Cons

the reporting aspect isn't that interesting to me (prefer internal/specific tools for analysis and reports)
slow to develop new and HELPFUL features
drag and drop editors across all channels could use some love and some more development

Return on Investment

Gives CRM team a lot of control and flexibility around experimentation and setup.
Enables team to accomplish complex solutions without needing engineering resources
Helps reduce churn generally.

Usability

There is definitely a learning curve, especially if you want to use it for complex campaigns and solutions... it can be a bit technical.

Customer Impact

only AI solution I sometimes use up to now is the copywriter to help give me some new ideas

Alternatives Considered

Iterable and Mailchimp Transactional Email (mandrill)

Braze seems to work better at scale. And is more reliable. Has some more functionality. But as always, is not perfect.

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Other Software Used

Amplitude Analytics

Likelihood to Recommend

Reliable and good at scale (as in, you are sending out a lot of messages every day/month/etc).
Otherwise, unsure if cost is worth it.

Comments

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Solid.