Item: Braze
Rating: 10
Author: Harry Fremantle

Overall Satisfaction with Braze

Use Cases and Deployment Scope

Personalisation at scale. Allows true personalisation without the need for complex engineering or development support of which we can sometimes be quite limited in capacity. Puts ownership on campaign executors to find solutions themselves. Centralised platform for in product and external (email push sms) messaging to help optimise when and where we reach our customers.

Pros and Cons

Pros

Multi-channel harmonisation
App connectivity
Bespoke solutions to all CRM issues

Cons

Reporting can be limited
Better data lexicon infrastructure
Calendar month triggering requirements

Return on Investment

Personalisation of communications
Improved CRM purchase attribution
Reduced churn rates for subscribed users

Usability

Definitely the most flexible platform. The capability of liquid logic allows endless fluidity with regards to solutions and building logic. Recent additions of canvas context steps and the imminent project catalyst are enhance this flexible usability. Braze continue to invest in a UI that far outperforms the industry standards; everything is where you’d expect it to be.

Customer Impact

Braze Intelligent Timing serves to take the guesswork and need for, often tedious, manual testing of sends times. Instead, it will automatically send campaigns to customers at the time that makes them most likely to convert.

Similarly, Intelligent Churn serves to allow small teams with the ability to have their own predictive churn model without the need to build out the complexity of it themselves.

Alternatives Considered

Klaviyo, Bloomreach Composable Personalization Cloud, Iterable and Salesforce Marketing Cloud

Braze is by far the most user friendly tool. The frequency and usability of the super regular product releases they roll out really sets them apart in a stale marketplace historically dominated by Salesforce, Adobe and other big players. They think App first - critical in the modern era of customer marketing.

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Other Software Used

Mixpanel, Amplitude Analytics, Twilio Segment

Likelihood to Recommend

In the email service provider space, Braze is by far the best. Whilst more expensive than some competitors, it certainly offers the best functionality, ease of use, harmonisation of your app with your email service provider and subsequent customer communications. Report can be limited so often best when paired with event based analytics tools such as Mixpanel or Amplitude.

Comments

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App-first and user friendly