Item: Braze
Rating: 9
Author: Verified User

Overall Satisfaction with Braze

Use Cases and Deployment Scope

We use Braze to reach out to our database via email, push, SMS and content cards. We are a comparison site and we aim to give our customers the best deal for them and hopefully save them money too.

Pros and Cons

Pros

Easy interface
Good support when things go wrong
Powerful

Cons

Somethings can be clunky when saving campaigns
Content card reporting could be better

Usability

Very easy - it's made for marketeers which I love! The interface is easy to navigate and use

It would allow us to be more agile and reactive as it would do the optimising and thinking for us - what to send, who to send to and would help us cross-sell our other verticals whilst optimising channels

Alternatives Considered

Snowflake, Salesforce CRM Analytics and Tableau Cloud

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Other Software Used

Snowflake, Tableau Cloud, Salesforce CMS

Likelihood to Recommend

Good for drag and drop and getting campaigns built quickly. Reporting could be better, and sorting out a better way for saving - sometimes if two people are working on a campaign neither can save. It would be good to alert someone before they make changes that they won't be able to save due to someone else being on it.

Comments

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Great tool easy to use and good support