Braze | TrustRadius

Overall Satisfaction with Braze

Use Cases and Deployment Scope

We use Braze for member communications, including monthly franchised emails and product updates. Braze makes it super easy to reach the members we want to contact, and the automated features are great for keeping consistent contact with users both new and old. The templates mean building emails is simple and doesn't take longer than necessary.

Pros and Cons

Pros

Automation
Email campaigns.
Analytics

Cons

Lots of features, so finding the right page can take time.

Return on Investment

Higher engagement.

Usability

7

Busy sidebars with numerous features can be challenging to navigate to the right page immediately.

Customer Impact

The segmentation helps us with member persona emails and delivering more tailored messaging for our users.

Alternatives Considered

Intuit Mailchimp

Braze is a more comprehensive product with more integrated features.

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Other Software Used

Likelihood to Recommend

We use Braze for all member email communications, and this approach works well as we can see all the previous email touchpoints.

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