Smart. Simple. Streamlined.
May 29, 2014
Smart. Simple. Streamlined.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Buffer
I use Buffer to automate our social media posts for the company. While it's owned/controlled by the marketing team, it is used for the corporate social accounts. It is a great tool for scheduling out a mixture of our own content and helpful things I find online that our customers would find interesting. It helps you be a good content marketer.
Pros
- Scheduling out new content from our blog and company announcements across multiple social channels has never been easier.
- The browser plug-in makes it super easy to add content from other sources into the buffer queue to share later.
- As the company has grown, they've added new features, the best of which has been the content suggestion. They'll suggest content for you to share and they make it easy to schedule.
Cons
- Figuring out their content recommendation engine is critical for them. It's a newer feature so there's plenty of room to grow.
- Time saver
- Content distribution
- Spredfast,HootSuite Pro
Buffer keeps things simple. It took a highly sought after feature (social scheduling) and unbundled it from the more complex social tools out there.
Using Buffer
1 - Product Marketing Manager
1 - Knowledge of content marketing, social marketing and content distribution.
- Streamlined content distribution
- Content marketing aid
- Time management
- Recommended content to share
- Social analytics
- Determining posting efficacy for social content
- Deeper content recommendation engine
Buffer Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Using Buffer
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Click to schedule/buffer
- Share the same content to multiple channels
- Ability to @ mention peoples Twitter handles when adding content to your queue
- Not being able to get an output recommendation of best times to share per network, rather than how it's currently setup.
Yes, but I don't use it
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