TrustRadius
Smart. Simple. Streamlined.
https://www.trustradius.com/social-media-managementBufferUnspecified8.3207101
Travis Balinas profile photo
May 29, 2014

Smart. Simple. Streamlined.

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Buffer

I use Buffer to automate our social media posts for the company. While it's owned/controlled by the marketing team, it is used for the corporate social accounts. It is a great tool for scheduling out a mixture of our own content and helpful things I find online that our customers would find interesting. It helps you be a good content marketer.
  • Scheduling out new content from our blog and company announcements across multiple social channels has never been easier.
  • The browser plug-in makes it super easy to add content from other sources into the buffer queue to share later.
  • As the company has grown, they've added new features, the best of which has been the content suggestion. They'll suggest content for you to share and they make it easy to schedule.
  • Figuring out their content recommendation engine is critical for them. It's a newer feature so there's plenty of room to grow.
  • Time saver
  • Content distribution
  • Spredfast,HootSuite Pro
Buffer keeps things simple. It took a highly sought after feature (social scheduling) and unbundled it from the more complex social tools out there.
It's well-suited if you are taking the help, not sell approach to your marketing. It's a great way to always keep your social accounts active with interesting content.

Using Buffer

1 - Product Marketing Manager
1 - Knowledge of content marketing, social marketing and content distribution.
  • Streamlined content distribution
  • Content marketing aid
  • Time management
  • Recommended content to share
  • Social analytics
  • Determining posting efficacy for social content
  • Deeper content recommendation engine
It's incredibly affordable ($10/month as of 5/2014) and the company blog is so comprehensive, I would pay $10/month just for their latest posts. Very helpful for product, inbound and content marketers.

Buffer Support

I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None

Using Buffer

They make it incredibly simple to understand and do a great job of walking you through things along the way.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Click to schedule/buffer
  • Share the same content to multiple channels
  • Ability to @ mention peoples Twitter handles when adding content to your queue
  • Not being able to get an output recommendation of best times to share per network, rather than how it's currently setup.