Buffer

Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.

• Increased our ROI because it is cheaper than other tools.
• Allowed us to prepare the reports faster and with ease.
• Saved time on scheduling content.

Hootsuite

Sprout Social, Meta Business Suite, Google Slides

I use Buffer when scheduling social media posts and analyzing data. Buffer makes it easy to schedule multiple posts all at once and for future posts scheduling. It’s a time saver and gives me the opportunity to adjust posts in accordance to trends and AB testing results. Buffer allows me to adjust photos to fit all platforms and generate reports as often as needed.

• It saves time and offers peace of mind when perfecting branding initiatives
• It can be a little expensive especially when Meta offers a free option for posting but Buffer is well worth the price. Giving more advanced reporting tools.
• Buffer offers options that helps those just starting with scheduling platforms. It’s simple yet effective

Hootsuite, Zoho Social and Meltwater

Hootsuite, Zoho Social, Meltwater

We use multiple social media platforms across the board, which means metas calendar isn’t enough. this is where Buffer comes in, it allows us to post on multiple channels at the same time, while also letting us adjust the post for each one.

Buffer also has a nice tagging system where each post can be tagged, as a distributor this is really helpful because it makes us able to create reports by brand

• Increasing good contact with the brands we make social posts for, as we can show them reports.
• Speeding the process of adjusting posts for each channel, with the hashtags groups and the ability to change captions and media.
• Making it easier to track your posts (for us which brand the post is related to) for good oversight and reporting.

Meta Business Suite

Meta Business Suite

I used Buffer to help automatically schedule social media posts on Facebook, Twitter and Google Plus when Google Plus was still a thing. It was used by me for a sole proprietorship business client. It helped us put consistent content out of social media without having to babysit social media every day. We can frontload the content by the week.

Sprout Social

I use Buffer for various clients who need to start scheduling their company social posts for B2C or B2B. We like to introduce our small startup clients to Buffer because it’s not over complicated. When clients begin to realize they need help juggling the hats they wear, Buffer helps take some of their worry away. Hiring a social media manager is financially out of reach for many startups and Buffer is affordable.

• I really don’t have specifics for this since I set others up more than use it for our own company anymore. At one time we used it to mainly schedules news and it was very well worth the return.
• Social media ROI is difficult to measure in my opinion. Unless you are running ads to a landing page or shopping cart and have very specific CTA’s in your copy , it can be difficult to set KPIs. As far as Brand awareness- social media is more of a necessity these days. Like it or not, your company should be represented.

Divi Essential, Canva, Semrush, WordPress, Google Drive, Slack, Asana, Google Analytics