Simple to Use
June 04, 2018

Simple to Use

Emily Hammell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

Our marketing department was using Buffer to publish to social media! It helps our department run more efficiently and saves a lot of time publishing and developing content across platforms. It also provides helpful insights into analytics and what content our followers like the best and what we need to cut back on posting.

Pros

  • Multiple Platforms - Buffer was one of the first schedulers that allowed to post to Pinterest, which was extremely helpful.
  • Time saver - by not having to individually log in and post on each platform, our team saved a lot of time scheduling social media
  • Easy interface - very easy-to-use interface for beginners

Cons

  • Analytics - no analytics on posts or pages
  • Two-Way communication - on similar platforms, you can communicate/respond to your audience on the site, this is NOT the case with Buffer
  • No team access - Buffer doesn't allow permissions or different roles for team members
1 - Marketing Manager - automating emails, scheduling social media, graphic design, blog writing, media buying, etc.
  • Time-saving - Buffer has allowed our team to be more efficient in their social media scheduling
  • Analytics - after using Hootsuite, our team was disappointed to find that Buffer offered nearly no analytics for our pages/posts.
  • Pinterest Integration - this was a very helpful tool that we exclusively used Buffer for, as not many publishing platforms offer these integrations!
Compared to Hootsuite, Buffer didn't offer the analytics and large-scale management we needed. Buffer is good to use for a small number of accounts for people a little less familiar with scheduling, as its interface is very simplistic. Overall, we decided to use Hootsuite because of the amount of content we could publish and the in-depth analytics it provided, which helped us build a following on social media.
Nice for very basic scheduling with no social media analytics. Maybe good for personal accounts that just want to share their content and be able to control what time it's released. Or companies that have addition in-depth analytics software, this would work fine for them. People new to scheduling could also benefit from this simple interface.

Buffer Feature Ratings

Content planning and scheduling
8
Content optimization
7
Workflow management
4
Not Rated
Campaign success analytics
4
Role-based user permissions & privileges
1
Mobile access
5

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