Low investment, high return - saves time and supports an organized social media strategy
November 14, 2018

Low investment, high return - saves time and supports an organized social media strategy

Dawn Herring | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

I have recommended it in the past to clients who I've worked with on marketing strategies and implementations. I also used it for my own personal business when I was more active on social media for my marketing business, and if and when I join other platforms for my current business, I'll most likely do the same. It's an easy to use platform that helps schedule posts across multiple social networks easily. It's an easy platform to use AND the picaso aspect helps to create great images to add to posts. Big fan of that feature.
  • Easy to schedule and edit posts.
  • Analytics are easy to review.
  • LOVE the feature that allows you to create images to attach to posts.
  • Also easy to edit scheduled posts.
  • If you start a post, and then want to cancel it, it's not clear how to cancel it (such as on FaceBook you can just hit "cancel.")
1 - Marketing Consultant
  • Saves time.
  • Helps stay organized on content.
  • Low investment for the time it saves.
Hootsuite has some more robust features like the "listening/monitoring" aspect within the tool that I'm unaware of with Buffer. It's interface is way more crowded, cluttered and it's not nearly as intuitive in my view as Buffer is.
I think Buffer is a great tool for a small business that wants to manage their social from one place vs. at the platform level. I also think that for an agency or freelancer who manages social for multiple clients, Buffer is where it's at. It's a much "fresher" platform than some of its competitors and the blog content that Buffer creates is super helpful.

Buffer Feature Ratings

Content planning and scheduling
Not Rated
Campaign success analytics
Mobile access