Best for Individuals
Updated January 16, 2020

Best for Individuals

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

I have been using Buffer to schedule posts for my social media management clients. Buffer creates an easy way for me to manage multiple clients in one location while separating each of the pages to easily differentiate between them all. It also saves me from having to use multiple systems because it has the ability to save hashtags so I don't have to keep a separate Excel spreadsheet or use another tool to do that.
  • Keeps track of hashtags so you don't have to store them in a separate spreadsheet.
  • Creates ease by providing the ability to schedule posts in advance.
  • Separates each platform so you can view posts separately from each other.
  • Not able to post to multiple pages at one time.
  • No easy way to reuse old content.
  • I don't like how you have to pay for each section of the buffer separately. I understand some people may not use those sections and it makes more sense financially, but for those of us who do it doesn't make much sense.
  • I wish you could separate by the company so you can easily identify which pages belong to which client if you are an agency like I am.
1 - I am the only employee in my business so I am the only one who used Buffer. If I had to put a function on my role, I would say I am the owner and marketing director.
  • Buffer allowed me to share content with one of my clients (by sharing a username to the platform) so they could approve posts.
As I stated before, I believe Buffer is more for a single company that is looking to manage just their social media platforms. When comparing to Hootsuite and PromoRepublic, I still believe that is the best way to describe Buffer. Hootsuite can also be qualified in this fashion because it doesn't distinguish between separate pages, or groups of pages (for different clients) for that matter. PromoRepublic is the only one of these three that I would say is truly for agencies and not individuals. I am not saying Buffer and Hootsuite aren't good platforms, because they're great, but for me as an agency, they aren't something that is going to help save time in my daily business activities.
I think Buffer is well suited for a company that is just looking to manage it's own social media platforms. If you are an agency looking to manage multiple platforms for multiple clients, this is not the best platform for you. It does have some useful features (the hashtag storage), but overall it would create more difficulty in doing daily activities than it would be helpful.

Buffer Feature Ratings

Content planning and scheduling
Content optimization
Not Rated
Campaign success analytics
Not Rated
Mobile access
Not Rated