An excellent tool for any business/individual who uses social media
January 15, 2020

An excellent tool for any business/individual who uses social media

Ben Caplan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

Currently, We are using Buffer to manage our social media content and posting schedule. We are also using it to narrow down our link tracking and post success rate. It isn't being used in a single department per se, more or less it is being used across the entire organization. With Buffer, we're able to address the problem of sporadic social media posting coupled with inadequate information regarding posting success and link clicks.
  • User-friendly.
  • Powerful reports.
  • Limited Instagram integration.
  • No mention, hashtag or search monitoring.
1 - Currently, as a small business, only one person is using Buffer, myself. I am in charge of social media for our office and posting on our social media platforms. I manage the content, the posting schedule, and reporting on the success of those posts. I also manage our campaigns and email marketing.
  • Increased posting regularity.
  • Increased analytics on social media success.
In my opinion, Buffer stacks up quite well compared to these alternatives. It stacks up best in the price arena because Buffer is more competitively priced than these alternatives. Buffer is capable of doing almost everything these alternatives are capable of. You can set up a custom schedule based on the number of posts per day or the times of day you want to post. You'll be able to review the success of your social media posts and track which performed the best. Additionally, with Buffer, you're able to manage multiple social media platforms all within one.
For any individual, small business, or even large enterprise, this tool is ideal if you're looking to increase your social media posting regularity, in addition to your analytics. If you're looking for something that will generate its own content to share, this might not be the tool for you. But if you're looking for something that will allow you to customize a posting schedule, track the success of your posts, and manage multiple platforms within one. This is the one for you!

Buffer Feature Ratings

Content planning and scheduling
10
Content optimization
10
Workflow management
9
Not Rated
Campaign success analytics
10
Role-based user permissions & privileges
10
Mobile access
10