A decent social media scheduler with a free tier and advanced features
Updated May 17, 2021

A decent social media scheduler with a free tier and advanced features

Andrew Folts | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Buffer

I use Buffer to schedule social media posts for a range of content. I create content on a daily basis, but I normally don't finish it until later in the day (at which point it's too late to post), so Buffer allows me to publish it the next day at the time of my choosing.
  • The UI is pretty simple and straightforward.
  • I love that there's a free tier.
  • I can't use Instagram with Buffer because the mobile app isn't compatible with iPhone 5.
  • The pricing is super-steep for analytics and reply.
1 - I'm a content creator and I run a one-person business. I produce, edit, and post all of my own content, so any kinds of tools that make it easier and save me time are nice.
  • It allows me to "set and forget" my posts.
  • I can maintain a full schedule rather than posting erratically.
Quite simply, I am not yet generating revenue as a content creator and Buffer's free tier was appealing to me. I also like the interface better than Hootsuite. It's more modern.
It's ok. I liked the interface better than Hootsuite and Buffer has a free tier, which is great while I'm building an audience and not generating profit. I don't love it though and the field is wide open for a better competitor.

Buffer Feature Ratings

Content planning and scheduling
7
Content optimization
5
Workflow management
4
Not Rated
Campaign success analytics
5
Role-based user permissions & privileges
Not Rated
Mobile access
7