Why CallRail is the software you need for your Google Search Ads
September 15, 2020

Why CallRail is the software you need for your Google Search Ads

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with CallRail

We use CallRail with our Google Ads campaigns and for clients that have a call center or their calls are answered by salespeople. We can track the most successful Google Search Ads, Keywords, and listen to the conversation between prospects and sales. This give us tremendous insights not only on the KPIs progress but also help with the sales training.

Pros

  • Call tracking.
  • Keyword tracking.
  • Ease of use - The learning curve is really short for new staff.

Cons

  • Not sure how this can be fixed but sometimes (rarely) some of the tracking numbers get picked up by various web directories and the quality of these leads is poor.
  • Some of the UX design (the navigation bar) could be better but this is a minor point.
  • Sometimes the feature of exporting .csv file is not working well.
  • The ROI is great especially for B2B clients.
  • Clients love it.
  • I don't have really any major negative point.
I quickly used CallTrackingMetrics but we decided to keep using CallRail because of ease of use with new staff.
We haven't really called support for CallRail - and this is a good thing since it shows we haven't had any major issues.
As mentioned before - the usability is great! There are some minor issues with downloading some of the data in .csv. It's not super intuitive. But CallRail has also a great connector tool for Google Data Studio so clients can quickly see how many calls are answered, how many abandoned, how many calls are over 2 minutes etc.

Do you think CallRail delivers good value for the price?

Yes

Are you happy with CallRail's feature set?

Yes

Did CallRail live up to sales and marketing promises?

Yes

Did implementation of CallRail go as expected?

Yes

Would you buy CallRail again?

Yes

For any companies that want to track leads and success of their paid media campaigns. This is also a great tool for sales training since managers and directors can listen to the calls and provides input/suggestions to the sales team. It also works really well if you want to do presentations using Google Data Studio since CallRail provides a Data Studio connector and you don't need to purchase a third party one like SuperMetrics.

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