CallRail Gets the Goods
September 17, 2020

CallRail Gets the Goods

Alex Panagiotopoulos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with CallRail

It's used by our marketing people. It addresses how we prove the ROI of our services to our clients, and it also provides a valuable feedback loop to help optimize our marketing campaigns. We get invaluable information about how the marketing is translating to how customers contact our clients, and the different kinds of conversations that turn them into qualified leads.

Pros

  • The customer service is excellent.
  • They have lots of resources to help get started.
  • The technology is reliable (only two short outages in two years).
  • The app is convenient.

Cons

  • I wish the form tracking was still included in the base product.
  • I wish they checked in a little more often to see how things are going.
  • I wish they were a little more transparent about uptime; i'd like to be able to see yes/no if there's an issue on their end.
  • Customer retention has been easier.
  • It saves time to not have to rely on customer anecdotes.
  • It's easier to track ROI.
Google AdWords does have tracking numbers but you can't listen to the calls and you can't integrate them in the code of your website. It's super helpful to have multi-touch tracking with cookies, so if someone hits a site via AdWords first and then comes back later via direct traffic, it's properly attributed to AdWords.
I wish they'd proactively reach out more but they've been there when I needed them.
The app is very helpful in meetings, you can whip out your phone on a job site and show someone what's going on. And the UI of the website is great, it's easy to use and has everything you need right there.

Do you think CallRail delivers good value for the price?

Yes

Are you happy with CallRail's feature set?

Yes

Did CallRail live up to sales and marketing promises?

Yes

Did implementation of CallRail go as expected?

Yes

Would you buy CallRail again?

Yes

If you're in a situation where the cost per lead and lifetime value of a customer is worth the $30/m, it's 100% worth it. It's not perfect for really small businesses, but anything where someone is spending thousands a month on lead gen it's worth its weight in gold. Law firms, medical practices, home services are all great fits.

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