Campaign Monitor - A Well Rounded Email Marketing Platform
September 15, 2017

Campaign Monitor - A Well Rounded Email Marketing Platform

Chris Williams | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Campaign Monitor

We use campaign monitor to run all of our email marketing, drip campaigns and newsletters both internal and external. We use it in the marketing department, but we utilize it for campaign across multiple divisions in the company. It solves the problem of having visually appealing emails to send out as well as managing our emails lists.
  • The visual email builder is great for anyone that is not comfortable with code. It gives you great flexibility, the visual builder is easy to use and and learn.
  • Though this is a feature in most all email marketing platforms, but utilizing this to manage our email lists is a great tool and helps save a lot of time.
  • The feature that you can test your email through various platforms before you send is a great feature and offers some great insight.
  • The customer service is great, I have had some issues in the past but have always received quality assistance.
  • It would be great if you could build visual workflows for the marketing campaigns and set up triggers for those workflows. But the journeys they have in place are not bad.
  • I feel like the analytics and insights offer less then some other products, but the great news is I believe Campaign Monitor is upgrading this feature.
  • It would also be great to just be able to build email templates in the system without having to build a campaign.
  • We are able to track the success and failure of specific emails or templates that we can adjust to increase conversion.
  • In our situation the platform does not have a direct integration with our CRM, but that is because it is very old. This is not great for our end because it need more manual work.
  • Campaign Monitor has had a positive impact of allowing us to create consistent messaging while updating and managing our email lists.
I have used all of the competitors of Campaign Monitor, and I would say it stacks up well with any of them. They all have their own various features that set them apart from their competitors. I personally like the visual workflow builder of AutoPliot, but I like the email designer better in Campaign Monitor. I personally picked this platform because out of all of them it had the most consistent and well rounded features of all the platforms that mean the most to me and what I do. I enjoy the email designer, list management, and campaign features. I would like to see some more development in the ares of building journeys that can be use cross platforms like SMS.
The platform is robust and should fit almost any business or setup based on your needs. I have used it for as small as single emails and newsletters and it can be used all the way up to building custom journeys with triggers and everything in between. If you are not a designer and do not know any code this platform has a decent amount of pre-made template to use. The cost based on your email list is very competitive with the other competitors in the market. I personally did not like to use it for our transaction emails, but the platform is capable of doing this feature. I use Send Grid for this service instead.

Campaign Monitor by Marigold Feature Ratings

Dynamic content
7
A/B testing
8