Canva is a Marketers Best Friend
August 31, 2017
Canva is a Marketers Best Friend
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Canva
We (the marketing team) are the primary users of Canva. It gets used on an almost daily basis for everything from creating social posts to customizing images for emails and our customer support hub. We also use Canva to design physical brochures and digital assets - like eBook and checklists. We've shared the site to other departments and some have adopted it for their use.
From a business standpoint, Canva allows us to create high quality designs without having to outsource the work. It's a great tool and one that I'd recommend to any lean marketing team looking to do more and cut down on cost.
From a business standpoint, Canva allows us to create high quality designs without having to outsource the work. It's a great tool and one that I'd recommend to any lean marketing team looking to do more and cut down on cost.
- Design work is incredibly easy with the layout templates that are available.
- It's nice that they also offer stock photography - mixed in with free options - so that you don't have to search more than one site for your needs.
- It's a really flexible tool that allows you to do any number of things. We use it for emails, presentations, brochures, and eBooks. It isn't a one-trick pony.
- Sometimes the software gums up and won't allow you to move or save a project. Often, uploads will fail as well.
- Multiple elements in one design can get ugly. Specifically if they start to overlap. It's just not the most precise tool in that instance.
- The free version is very limited. Obviously, it's free, so you'd expect some limitations, but it might be a good way to hook in new users to at least offer a tease of some features. We have a paid subscription, so this isn't really relevant.
- We've been able to save a ton of money by designing things in house vs. using an agency. The cost of Canva premium is very affordable.
- Conversely, we've had to spend more time understanding how Canva works and getting used to some of the more touchy parts of using it, which has been a slight drain on our resources.
- Again, though, the positives very much outweigh any negative with Canva. The freedom and flexibility the product offers is great.
I should mentioned that we still use Photoshop and Illustrator, we just tend to use Canva more because it's quick and easy. Canva is the tool for the team who wants to get things done quickly and do it on their own without much training. I wouldn't say it will ever replace more robust tools, it's just an alternative when you don't need something so deep and complicated.
We ultimately chose Canva because it's easy to use and will get used.
We ultimately chose Canva because it's easy to use and will get used.