Item: Chartbeat
Rating: 9
Author: Brenda Argueta

Overall Satisfaction with Chartbeat

Use Cases and Deployment Scope

Our company uses Chartbeat to track trending online content that will translate to our other departments' use of promoting those stories or not.

Pros and Cons

Pros

How many people are viewing a certain story
Which stories we could follow up on
What stories do well within the communities we serve

Cons

Search function could be better at finding prior stories
Seeing the specific social interactions a story is having

Return on Investment

It's provided perspective on our reach
It's given clarity on what stories work or what doesn't work
It's offered guidance on what we can do to promote content

It's fantastic to know what our readers are interacting with at a certain time, or what story is getting traction to open avenues to further story digging. It also allows us to step up promotion or post it more to get more traffic.

Usability

It's simple and easy to use as well as view statistics we need to use for traffic and growth. It is a great tool to also see which stories we could beef up if it's getting a lot of readers.

Content Optimization

I haven't ventured too much into using it for analyzing engagement, but I am able to easily use the real-time function to see what is being interacted with the most at a certain point.

Engagement Metrics

Concurrents definitely is something we look at to help organize the homepage and learn more about what is being selected by readers. It also shows us what old content may be resurfacing, signaling to us what else we can post online to fit the search.

Alternatives Considered

n/a

Key Insights

Do you think Chartbeat delivers good value for the price?

Not sure

Are you happy with Chartbeat's feature set?

Yes

Did Chartbeat live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Chartbeat go as expected?

I wasn't involved with the implementation phase

Would you buy Chartbeat again?

Yes

Likelihood to Recommend

I think Chartbeat works great at signaling what stories could be followed up on or what stories would be good to send out in a push alert if they're already doing well on social media. It is also great to see what stories continue to do well to continue pursuing that type of content.

Comments

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Easy way to steer traffic!