Great option for social!

We used Chartbeat to see what was doing well on social media platforms and our website in order to better curate content that will be interesting to our listeners and followers. It gave us a great understanding of what trends our followers were interesting in and helped curate our choices.

We get to up our monthly listener rate because I can see what posts our listeners interact with the most and act accordingly which has made our listeners feel heard and valued and important to the content curating process.

I use the engagement metrics the most considering I use it mostly for social media seeing as we're a podcast primarily. So that way I can gauge whether followers prefer certain pictures over others or how comments change based on the content and what that means for our curation process.

This has less-so been a make or break metric for us because we're primarily a podcast so we used Chartbeat mostly for social media posts but when we do use reader engagement metrics its' helpful to know how long readers stay on our page and if we have recurring readership because it's a good gauge on whether or not our content is not only being read but also enjoyed.