1. Home
  2. Conversation Intelligence Software
  3. Chorus by ZoomInfo Reviews
  4. User Review of Chorus by ZoomInfo
Chorus.ai is a strategic powerhouse if you use it that way
May 24, 2020

Chorus.ai is a strategic powerhouse if you use it that way

Tiffany Kummer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Chorus.ai

  • Call Review
  • Coaching & Skill Development
  • Market Intelligence (Competition, Product, Messaging)
  • Chorus.ai sponsors #GirlsClub, a mentorship group focused on women in Sales. Women are underrepresented in the Sales profession and this is important work!
  • The transcript feature is easy to use and more accurate than others I've used in the past.
  • Trackers are helpful once established and the tool gets smarter as time goes on.
  • I'd like to see Chorus change their onboarding of new client process to focus on the AI and setting up appropriate trackers.
  • Technical implementation is solid, but strategic implementation is lacking. I understand how to work Chorus.ai, but would benefit from some best practices and strategic help for my managers.
  • Increased forecasting confidence.
  • Expected quantifiable coaching results.
  • Expecting reduced ramp time for new reps via the use of playlists.
Gong.io and Chorus.ai are often mentioned by sales leaders in the same breath as they stack up beautifully against one another and are both amazing tools. Ultimately we chose Chorus.ai because of their partnership with XANT.ai. Eureka (CallMiner) is more of a speech analytics tool better for orgs with lots of data—I used that as a sales trainer supporting 150+ reps. Chorus.ai is better for managers supporting 8-20 reps than Call Miner because of its AI capabilities.
Chorus.ai is becoming a more important part of our stack as we explore its strategic functionality. We've only begun to scratch the surface of what Chorus can actually do for us—it relies heavily on data inputs upfront to get smarter. I find it easy to use, easy to search, with the right amount of insight and capability for my Sales Managers.
We've been able to use Chorus.ai to quick-check verify forecasting reporting and get a managerial sense of the detail across our deals. We've also had limited success using chorus as a system of record for completed demonstrations. We've also been able to send recordings to our prospects for their review of our conversations to share with their DMs - very important as we customize demo environments for each prospect.
This is the one area that I think Chorus.ai can enhance and show significant ROI for their clients faster. As I mentioned, Chorus.ai can quickly become just a call repository if you treat it as a "set it and forget it" tool. More strategy upfront would make Chorus.ai stickier as a tool for your current clients.
Chorus.ai is a great tool for busy Sales Managers to streamline and strategize their coaching. It is so much more than a call repository, but their onboarding process lends itself to using it that way unless you have internal resources to mine the tool for more effective usage. This is the biggest area of opportunity for Chorus.ai. The search functionality is also cumbersome, if you are looking for trends across reps there are better tools out there (Call Miner comes to mind). Chorus.ai is a better tool for more established Sales Managers who don't have to be served up the strategic implications of their coaching.