Item: Cirrus Insight
Rating: 7
Author: Evan Carlson

Use Cases and Deployment Scope

At Invaluable, I use Cirrus Insight for tracking and logging email. I also have it connected to Ambition in Salesforce to keep track of my email activity. It is primarily used in advertising, sales and account management to help us track email open rate and log emails to update into Salesforce.

Pros and Cons

Log emails into Salesforce
Turn emails into leads in Salesforce
Track emails and its open rate

Perhaps Cirrus Insight can have additional features like logging calls.

Return on Investment

A/B testing on email subject
Improve messaging within email

Alternatives Considered

MailTrack

Cirrus Insight works for us because we use Outlook and MailTrack does not work with Outlook last time I checked.

Other Software Used

Salesforce Service Cloud, Ambition, Tenfold

Likelihood to Recommend

We use Tenfold for tracking calls and Cirrus Insight to track emails. So, for our organization, knowing when a client opens an email helps us in our qualification process of leads.

Simple tool with profound implications

Overall Satisfaction with Cirrus Insight