Cision is an expensive tool but can pay for itself in efficiencies if used enough
August 26, 2020
Cision is an expensive tool but can pay for itself in efficiencies if used enough
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Analytics
- Impact
- Insights
- Monitoring
Overall Satisfaction with Cision Communications Cloud
Overall the tool is easy to use and you can find exactly what you need pretty quickly. The list save and export feature is very user friendly and makes it very efficient and a big time saver. I use for searches and then it's super easy to get more granular to generate lists specific to your goals. The reporting and monitoring is also very useful for understanding the impact of our efforts.
- List building
- Monitoring Impact
- Reporting and ROI Tracking
- Pricing can be difficult for smaller companies
- Navigation can be confusing
- Influencer marketing can use some better features
- Client reporting has helped us show ROI for client work.
- Price is high so it creates a little bit of a burden to always make sure it's useful and we have the client work to support the expense.
- Our efficiency with building lists is much better.
Cision's customer support was much better from what we read in reviews and it was one of the reasons it was selected. Critical Mention seemed to have a better and more streamlined user interface. The amount of features in Cision seemed better for our needs compared to some of the other products we looked at.
Do you think Cision Communications Cloud delivers good value for the price?
Yes
Are you happy with Cision Communications Cloud's feature set?
Yes
Did Cision Communications Cloud live up to sales and marketing promises?
Yes
Did implementation of Cision Communications Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Cision Communications Cloud again?
Yes