Best media monitoring tool for PR professionals
September 28, 2020
Best media monitoring tool for PR professionals
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Distribution (PR Newswire)
- Insights
- Media Database
- Monitoring
Overall Satisfaction with Cision Communications Cloud
We used Cision Communications Cloud to distribute press releases via PR Newswire. We also use it as our primary media monitoring service. We are a full service agency, and the platform is primarily used by our Comm's and Content team. It easily allows us to track our clients' mentions in the news (print and broadcast) and create monthly and quarterly reports.
Pros
- Easy to use.
- Captures the majority of coverage.
- Compiles reports in a way that's easy for our client to understand.
- Captures metrics that are quantifiable.
- Customer service is fantastic!
- Influencers database is very helpful.
Cons
- Disconnect between Cision and PR Newswire account reps.
- Inaccurate coverage captured (ie news from other companies that's irrelevant).
- Not capturing some articles our clients are mentioned in (particularly on major news sites/broadcasts).
- First and foremost, it helps us show our clients the value PR brings to their business. Cision has really helped one of our clients, who was skeptical about the value of PR, understand it.
- The metrics that Cision captures (ie UVPM, audience and publicity value) easily help our clients quantify and understand that PR value.
I find Meltwater to be as user-friendly/easy to use as Cision, but the difference is in the number of metrics that Cision is able to capture and quantify (ie audience, UVPM, publicity value, etc). To be fair, I've also only started using Meltwater, but I prefer Cision because of the great reports it's able to generate and the metrics mentioned above.
Do you think Cision Communications Cloud delivers good value for the price?
Yes
Are you happy with Cision Communications Cloud's feature set?
Yes
Did Cision Communications Cloud live up to sales and marketing promises?
Yes
Did implementation of Cision Communications Cloud go as expected?
Yes
Would you buy Cision Communications Cloud again?
Yes
Cision Communications Cloud Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - Yes.
We had a problem with the platform capturing inaccurate coverage. Cision was able to set us up with one of their senior programmers, Nick, who helped us solve the issue. He was very friendly and thorough, scheduling a follow-up meeting to ensure that everything was working properly.
Comments
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