The best way to get your products in front of the right people
January 26, 2017

The best way to get your products in front of the right people

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Cision PR Software

We use Cision in the communications department to send out press releases, make pitches, connect members of the media with our experts, reach out on social media, and keep track of when our experts are in the news. I cannot speak for the entire organization.
  • Targets the right people for your organization's issue area or message.
  • Useful analytics.
  • Easy-to-use interface.
  • WISYWIG editor somewhat painstaking to use.
  • Some kind of list-cleaner function would be nice.
  • Efficiency, especially with the automated daily roundup of media hits.
  • Reach. We can get our research in front of the people most likely to publicize it.
When we need to get a new piece of research in front of members of the media, we can use previous lists to build off of or start from scratch to send a blast. We can also get information on how to contact media directly, on social media for instance. Then we can follow up and analyze our performance.