Cision - an invaluable PR tool with some notable flaws
August 10, 2017
Cision - an invaluable PR tool with some notable flaws
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Cision PR Software
We use Cision to find the contact information of journalists, for the purpose of pitching them about our clients. It is used across the whole organization and is meant to save time and provide information that would otherwise only be available to those that have developed personal relationships with those journalists.
- The interface is clear and easy to use
- The product can anticipate what you are searching for and will show suggestions in a drop down menu as you are typing someone's name into the search tab.
- It's a reliable source of information about publications including reach and UVM.
- The platform can sometimes be very slow when conducting searches.
- There are many reputable journalists and publications that are not included in Cision's database.
- Sometimes information is out of date and an email address will be incorrect.
- By enabling us to contact journalists that we don't know personally, we can cast a wider net for our clients.
- muckrack and gorkana
Cision has more descriptive information and more capabilities for building media lists through the platform, but Muckrack and Gorkana are easier to use and also usually include people that Cision does not have in its database.