Cloudingo is a great solution for cloud-based Salesforce.com data deduplication
February 12, 2016
Cloudingo is a great solution for cloud-based Salesforce.com data deduplication
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Cloudingo
We use Cloudingo to connect to our Salesforce.com CRM system to help us identify and remove duplicate email addresses. We send outbound marketing email messages to addresses we acquire by a variety of means. De-duplicating new contacts and leads to ensure we don't send the wrong message, or an unwanted message, to a contact we already know (whether or not their email address matches) is very important.
- The connection to Salesforce.com is seamless and works well.
- Cloudingo has a library of common name synonyms for deduplication (e.g. William = Bill = Billy).
- Cloudingo is entirely cloud-based so there's no software to install and setup / installation is simple and easy.
- The price is right.
- Cloudingo has no persistent notion of contacts it has flagged previously that are NOT duplicates. Without tweaking filters just so for match criteria, it will present you the same sets of potential (and previously identified non-) duplicates again and again which is a waste of time.
- Innovation velocity at Cloudingo is low. The product is pretty much identical to what it was 2+ years ago. What you see is probably what you're going to get for a long, long time.
- While it requires some manual heavy lifting to operate, Cloudingo definitely saves us from misfiring on our email messages which has kept our complaint rate at zero for years, which is very important to us.
We considered DemandTools CRMFusion. As a small company with a limited budget, it was considerably more expensive than Cloudingo. It also was an installable, on-premise piece of software which is a big drawback. While the reviews of CRMFusion on TrustRadius were very positive, it appeared to have a steeper learning curve as well. So the combination of cloud-based, easier-to-use, and lower price led us to select Cloudingo over CRMFusion.