Wanna advance your email marketing to the next level? Then this is the tool for you!
March 13, 2020

Wanna advance your email marketing to the next level? Then this is the tool for you!

Mike Koolwijk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Customer.io

Customer.io is a great tool to get started with getting your marketing to the next level. It keeps the customer base up to date with API connections, and segmentation is made easy. So it's really easy to build flows/drip campaigns to specific groups (automated).
Training customers with this tool is also easy, people who are not tech savvy catch up quick. It's really easy to use and fun to build.
  • Ease of use, a good tool for non programmers, or not so tech savvy people.
  • Great support, willing to help a lot, by chat, calls, or screen sharing.
  • Fast updates, it's a newer tool, but they are coming with fixes and updates fast.
  • Better visual automation builder, they are a little behind here.
  • Automate reports, I would love to see this.
  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Customer.io is one of the tools we use or suggest based on the situation. Customer.io is in a place between basic email marketing and marketing automation (in my opinion). And suits well with clients who wants to advance or start with marketing automation.

It's easy, the price is good for what you get and you have fast results.
If you want to run a fast test campaign for let's say a new product, or collect data really fast and turn those in easy segments to communicate in a better way. Then go for it, it's so easy and fast to set up a customer communication stream, that it's also great for testing smaller campaign. Most of the time the hold back would be time + setup to do this. Not with Customer.io.

Customer.io Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
A/B testing
8
Email deliverability reporting
8
Triggered drip sequences
9
Dashboards
8
Standard reports
7