Customer.io is great
Updated September 11, 2020

Customer.io is great

Joel McLean | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Customer.io

We use Customer.io at First (now part of RE/MAX) to manage all of our communications with customers—primarily email and push notifications, but also SMS messages.

Pros

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.

Cons

  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
  • Customers helped us extract messaging from development, enabling much faster iteration and more sophisticated messaging strategies.
Customer is much more flexible and enables a greater amount of personalization.
Customer.io is great for teams that want to deliver highly personalized messages to the right people at the right time.

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