Excellent tool for account and territory planning
April 13, 2022

Excellent tool for account and territory planning

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

D&B Hoovers

Overall Satisfaction with D&B Hoovers

D&B Hoovers is one of the most helpful account and territory planning tools we use. The information provided as apart of the company reports gives us what we need to prepare at the beginning of a new sales process. D&B Hoovers provides background on revenue, sales, employee information, industry insights, M&A activity, company hierarchy structure, and more. It is a vital tool for preparing for new prospect meetings - quick, easy, and insightful.
  • Providing information on company contacts
  • Providing very close to accurate revenue numbers for private and public companies
  • Extremely easy to search and find companies regardless of size
  • Some information can be inaccurate if a company operations regionally or have a siloed business structure
  • Generic names (ex. Smith) can sometimes come back with bad information
  • Sometimes when M&A activity takes place it does not reflect on D&B Hoovers quickly
  • Decrease amount of account planning time
  • Increase call response by having accurate phone numbers
D&B Hoovers gives us the base information that we need going into a new prospect meeting. The most essential fields for these meetings are employees, sales, parent and global ultimate for company hierarchy, business description, and industry information. Typically we pull this information into the report builder so that we can share with all of our team members.
D&B Hoovers offers great contact data - phone, email, and address - when it comes to high level contacts. Typically we are able to find what we need when reaching out to new prospects. Sometimes the information can be innacurate - this is most common when the phone number is the corporate office number and with contacts lower in the company hierarchy.
D&B Hoovers and ZoomInfo are two of the products that our company uses for company information. I think that D&B Hoovers has better information on the company as a whole in terms of business description, revenue, hierarchy, etc. However, sometimes ZoomInfo's contact information seems to be more accurate.

Do you think D&B Hoovers delivers good value for the price?

Not sure

Are you happy with D&B Hoovers's feature set?


Did D&B Hoovers live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of D&B Hoovers go as expected?

I wasn't involved with the implementation phase

Would you buy D&B Hoovers again?


D&B Hoovers is very well suited for business development and sales personnel when working to prospect into new accounts or new divisions. It is a great tool to be prepared and have some background information when talking to a new company. Sometimes when a company has a complex hierarchal structure (ex. regions, industries), the information can be hard to dilute down to what the actual revenue or figures would be for those situations. In that case, it can be difficult to get accurate information and most often has to be confirmed and correct when talking to that company.

D&B Hoovers Feature Ratings

Contact information
Company information
Industry information