Item: D&B Hoovers
Rating: 7
Author: Nandkumar Bhujbal

Use Cases and Deployment Scope

I use D & B hoovers for gathering information about prospective companies and their decision-makers, I zero in on my prospective company and leads using LinkedIn navigator and then use D & B hoovers to get more information about the company in terms of their revenue, geography, number of employees and their decision-makers. D & B hoovers give information about the specific employees based on their function and designation. I send emails based on this information and pitch my services.

Pros and Cons

Prospecting Client companies
Prospecting decision makers
Detailed information about he company I am targetting
Emails of people who may decide on using my services.

Interface can be a bit more intuitive.
Some data of prospects seems old, that can be refreshed or updated.
Company information is in detail but maybe can improve on individual info.

Return on Investment

Helps me zero in on the right target companies based on various filters.
Time required to do the research has reduced many folds.
I think it also helps finds clients who have buyer intent and are most likely to buy our services.
Prospect response rates have increased by at least 20-30 %.

Company Data

The most essential filters that I use are: Company Geography (State and country), Number of employees, Revenue of the company; present and past 2/3 years, the product and services the company provides, the number of years the company is in service. I also use the filters for finding out the increase or decrease in hiring done by the company and funding events if any.

Contact Data

While searching for an individual contact the filters that I use are the function of the contact, the seniority level, number of years the contact is working in the present company. This helps me know if the contact I am going to reach out to is a decision-maker/ influencer or not. If not the person should at least help me in terms of talking about our services to his network.

Alternatives Considered

Slintel, ZoomInfo and LinkedIn Sales Navigator

The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

Yes

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Other Software Used

Slintel, ZoomInfo, LinkedIn Sales Navigator, Adapt.io, Apollo, Hunter

Likelihood to Recommend

D and B hoovers are best suited when you want to target companies based on their revenue, employee strength, location, and the kind of business the company is doing, this helps to make a cohort and find companies that are most likely to buy you products or services. However, D & B hoovers has some scope for improvement when it comes to getting details of individual decision-makers in those companies. It's not bad but can improve.

Best tool for in depth Company Information

Software Version

Overall Satisfaction with D&B Hoovers