Affordable and easy to use database for Market Research
January 06, 2023

Affordable and easy to use database for Market Research

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

D&B Hoovers

Overall Satisfaction with D&B Hoovers

D&B Hoover’s allows me to do market research on other companies without having to purchase large market reports. Some of those reports can be $10k+ so having all that relevant info on the D&B database eliminates me having look in multiple places and spend outrageous amounts on single market reports

Pros

  • User friendly reporting
  • Easy to manage alerts
  • Able to build reports easily and share via excel
  • Contact management

Cons

  • A lot of the private company information is massively outdated
  • More precise information about the details/financials of private companies
  • More options for creating detailed reports
  • Time saved rather than searching via Google
  • Easy access to prospective leads for Salesforce
  • Company overviews that include very detailed information in one place
It has everything I mostly need with the exception of some of private company data being incorrect or outdated. A lot of the private company info seems to be a few months old if not older. Contacts without actual phone numbers if emails. Or incorrect persons at these companies also.
It has everything I mostly need with the exception of some of private company data being incorrect or outdated. A lot of the private company info seems to be a few months old if not older. Contacts without Emails or proper phone numbers.
D&B is much more robust than any other database I’ve used. It offers more info and volumes of information stored in one place versus using regular search engines or paying for other types of similar reports

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

Yes

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Yes

If you’re looking for an easy, user friendly, searchable database for company info, financials & corporate contacts, then D&B is perfect. I use it solely for market research for medium to large size companies to get financial data and corporate contacts. It’s helps me build my Salesforce opportunities and it helps me to pass along that info to our sales group

D&B Hoovers Feature Ratings

7.8
Advanced search
7
Identification of new leads
8
List quality
8
List upload/download
8
Ideal customer targeting
6
Load time/data access
10
7.0
Contact information
5
Company information
8
Industry information
8
8.2
Lead qualification process
Not Rated
Smart lists and recommendations
6
Salesforce integration
9
Company/business profiles
10
Alerts and reminders
8
Data hygiene
8
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
8
6.0
Append emails to records
6

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