Item: DiscoverOrg (discontinued)
Rating: 9
Author: Austin Scordato

Use Cases and Deployment Scope

I work for Inside Sales Team in Buffalo, NY. We often use discoverorg to prospect for potential clients, along with reaffirming current information we have on prospective clients through discoverorg's platform.

Pros and Cons

Ease of use - platform is easy to navigate, easy to search, and easy to prospect.
Trigger Alerts - helpful tool that provides extra insight into company backgrounds and movement.
Consistently updated - helps provide a level of confidence in data that is within DORG. I know that the prospects in DORG are going to have accurate information.

Expanding horizons over more industries.
Easy sync of email marketing tools such as Outreach.
Ability to give rating of data provided, will help provide users with extra layer of confidence, or will know to wait until data is refreshed.

Return on Investment

Increased Efficiency
Level of comfort of knowing who you're calling is the right contact
Better lead generation

Other Software Used

Salesforce.com, Outreach, LinkedIn Sales Navigator

Likelihood to Recommend

I would say it comes down to the industry that you're in. I feel it is very appropriate for finance, marketing, and IT verticals, but would not be appropriate for someone looking for healthcare professionals.