Very powerful Omnichannel Personalization Tool
Giovanni Luca Randisi | TrustRadius Reviewer
October 31, 2019

Very powerful Omnichannel Personalization Tool

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Dynamic Yield

At home24 we use Dynamic Yield in several departments, to be precise in Marketing within Merchandising, Personalization, Affiliate and in Product Tech for the function of Messaging, Product Recommendation and Dynamic Landing pages.

The software gives us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company.
  • Possibility to personalize merchandising assets
  • Possibility to use product recommendations with several algorithms and very high customization
  • Possibility to create custom messages based on GTM events
  • Possibility to create entire pages without tech support
  • Possibility of A/B testing any element of the website coming from Dynamic Yield
  • Possibility to inject any element inline when a Div is available
  • Possibility to create specific rule for Modals and Messages
  • Would be cool to have the possibility of linking assets to a campaign and schedule the go live of all the elements simultaneously
  • Without disclosing numbers there is an high benefit in gaining flexibility, reducing internal tech costs and reducing time to market of new features, campaigns and personalized experiences.
Now I have a single centralized tool for several things while before we had to maintain at least 3 tools to do what we are currently doing with Dynamic Yield. Having a single tool helped us a lot also in increasing our level of precision and to avoid fixes across different software every time something was not going as expected.
Very good at several levels, from the support of our key account to the support of the technical team, when difficult requests or questions are made the escalation to the right counterpart is very quick. Dynamic Yield takes a lot of time to get to know their customers better also to understand how to help them quickly and we had several meetings to discuss parts of the implementation and our current infrastructure to make sure that Dynamic Yield understood our needs and means.

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Suitable for any mid to big size ecommerce who wants to keep the internal setup rather lean and leverage on a powerful external provider who is continuously developing the product and who is open and willing to listen to the customer feedback to improve their products and develop together new features. The level of support you get is also very good and precise at any level of detail.