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The best Personalisation tool around today!
October 16, 2020

The best Personalisation tool around today!

Darren Lawson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

We at Tottenham Hotspur use Dynamic Yield to offer our fans a personalised experience when they visit tottenhamhotspur.com, shop.tottenhamhotspur.com and experience.tottenhamhotspur.com.
The tool allows us to quickly and easily make changes to the UX and saves the Club money in otherwise development costs.

Our biggest driver of revenue has been our focused recommendations to drive sales of personalised kits as well as basket add-on items.
Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences.

  • A/B Testing - allows us to test anything and everything all over the sites.
  • Personalisation - hosting campaigns by region and using local languages to promote.
  • Triggered emails - Abandoned basket is always a sales driving mechanic that once set up can be left to pick up any potential abandoned users.
  • Reporting on A/B tests is good but where we have tests that can run for a longer period of time, the detail of the reporting can sometimes fall short.
  • Sales increases of recommendations.
  • Visibility of banners on key pages.
  • Allow us to hide key elements on the site where necessary.
Monetate is good also but I found learning to navigate round DY so much quicker and easier.
May sound silly but the platform is also a lot cleaner in its design.
The level of knowledge by the employees at Dynamic Yield. It's only natural we'll have questions and queries but everyone is so keen to support the growth of the Club. Our Account Manager has also been brilliant in her communications and
recommendations to further grow our use of the tool within our sites.

Do you think Dynamic Yield delivers good value for the price?

Yes

Are you happy with Dynamic Yield's feature set?

Yes

Did Dynamic Yield live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Dynamic Yield go as expected?

I wasn't involved with the implementation phase

Would you buy Dynamic Yield again?

Yes

Having a bespoke platform has meant that at times, development costs can be expensive so having a tool like Dynamic Yield has been hugely beneficial for us to make quick changes to the site that allow customers to browse and purchase seamlessly.
In football, things change quickly and having a range of different experience templates allows us to adapt quickly to these changes to ensure our fans can browse the latest products and buy confidently.

Using Dynamic Yield

20 - Used for retail and media purposes.
No in house support but DY has a really quick turnaround for support.
  • Quick front end changes.
  • Recommender products.
  • Communications of key messages.
  • Working towards 10% off unique codes on sign up.
  • Purchased Home kit so only show away/third kit.
  • Covid updated by region.
Great tool, straightforward to make basic changes and work well with the Club.