Item: Echobox Social
Rating: 8
Author: Richard Ferrer

Use Cases and Deployment Scope

Echobox is used to coordinate our entire social media output. It is particularly useful for targeting optimal times of the day to publish content with a longer shelf life.

Pros and Cons

Breaking news
Packaging content to provide a compelling reason to read
Promoting non-breaking news so it impacts at the right time for the largest audience

The only options for automated postings are either the underline or a random quote it picks out from the article – which often lacks context
It should give suggestions for reposting historic content that might do well.

Return on Investment

Positive. It’s convenient… My staff no longer have to manually share each post.
Positive. Automated out of hours posting - valuable for a small media company.

Support Rating

Ease of product makes it generally very intuitive. When there is a problem the help desk is reliably on hand.

Key Insights

Do you think Echobox Social delivers good value for the price?

Yes

Are you happy with Echobox Social's feature set?

Yes

Did Echobox Social live up to sales and marketing promises?

Yes

Did implementation of Echobox Social go as expected?

Yes

Would you buy Echobox Social again?

Yes

Other Software Used

Adobe Acrobat DC, Adobe Photoshop

Likelihood to Recommend

Gives scores/ratings for how well posts will do (even though it’s not entirely clear how it gets to this score, or how accurate it is).
Gives statistics for how well things have done, which is useful for resharing. I.e. you can look at click-through and engagement rates.

A brilliant box of tricks

Overall Satisfaction with Echobox