Overall Satisfaction with Exclaimer
We have over 30 brands under our main umbrella, with a single user looking after many of these brands as once. This can cause headaches when trying to separate our branding, especially when sending emails. It would look very unprofessional if we were to send an email out with the wrong signature or domain name. Exclaimer Signature Manager Exchange Edition has helped us to set a default signature but also allows the agent to optionally choose a different signature, depending on the type of correspondence required. The ability to connect it to Active Directory and dynamically pull user profile fields is key for us.
- Creating reusable signature templates
- Allow the user to preview the signature before sending
- Multi-branding signatures
- Dynamic AD Fields
- The interface for creating the signatures is a little buggy
- When editing the HTML, it is not the final HTML that the signature is created with so that can be frustrating when trying to tweak it.
- Can be a bit of a learning curve even if you are used to doing things in HTML or a WYSIWYG environment
- Professionalism - Keeping our branding on point
- Legitimacy - Ensuring our customers trust the emails being sent are truly from us as they contain the correct branding and logos.
- Simplicity - Our users can just switch between the signature that they require
The biggest thing I like about Exclaimer is the ability to hook into Active Directory and pull things out such as user profile fields. This has helped us immensely to get the right information we require. It can also access pretty much every single field, not just the common ones so we have been able to use repurposed fields to present the information we need. We have also been able to build dynamic URLs for things such as an NPS survey and target the correct user to review which has been a huge feature for us.
We are in the process of moving our systems and servers 100% cloud-based. One of the other tools we are looking into for this is Crossware Mail Signature. We are still in very early stages of research; however, I think we have narrowed it down between Crossware & Exclaimer Cloud. As for on-prem tools, we picked Exclaimer Signature Manager Exchange Edition and liked it so much that we didn't even bother trialing anything else as it did everything we need right out of the box.
Do you think Exclaimer delivers good value for the price?
Yes
Are you happy with Exclaimer's feature set?
Yes
Did Exclaimer live up to sales and marketing promises?
Yes
Did implementation of Exclaimer go as expected?
Yes
Would you buy Exclaimer again?
Yes
Using Exclaimer
200 - We have 200 users using the signatures that Exclaimer has created and we are pushing these out using policies that are integrated into Active Directory policies such as members of a group etc.
There are only 2 of us that use the actual interface to create the templates and policies.
There are only 2 of us that use the actual interface to create the templates and policies.
2 - 2 of us handle the support and ongoing maintenance and creation of our signatures via Exclaimer. We very rarely need to do anything in it other than creating new templates or editing existing ones. Other than that, we occasionally get requests to grant additional users access to a signature. It is not a system that requires a lot of ongoing support.
- Branding - Being able to specify which brand we want to send out from
- Professionalism - Looking professional to all of our customers
- Simplicity - Our users are allocated the signatures and don't have to create them all
- Consistency - We can make the signatures readonly so our users can't modify the design
- Custom URLs - We have used it to create NPS links that are customised to the sender
- Advertising - We can create campaigns that advertise our partners such as buy now pay later companies
- Charity - We can advertise our current charities as a campaign to help get donations
- Further splitting out brands
- Templates - Using signatures as templates our consultants can pre-fill
- Information - Using signatures to have information we can send to our customers
Evaluating Exclaimer and Competitors
- Price
- Product Features
- Product Usability
Pricing is always important but the Product Features would have to be the biggest focus for us. We needed to make sure it could do everything we need with our complex business model. We have multiple brands and often a single agent can look after multiple brands so they really needed to be able to quickly select the signature they needed. We also didn't want to have to fill things in manually such as name, phone number etc so the feature to connect to Active Directory was big for us.
I don't think we would have changed anything. We have been on this tool for a long time and there was nothing better than Exclaimer at that time. If we were to do it again now we would be looking more into the Cloud space and probably wouldn't settle for on-prem but again, the costs involved are significantly higher than the on-prem solution so that would have to be weighed up.
Exclaimer Implementation
- Implemented in-house
Change management was minimal - There wasn't a huge risk implementing this system as our users can see the signature before they sent their email so if there were any issues they could flag them with us and not send. We could also apply the policies to ourselves to view and test them so there wasn't a lot of risk. We didn't roll over from another system so there was no real cutover.
- No real issues but just understanding the installation and file server config
- Learning the system when we hadn't used anything like it before
Exclaimer Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
We didn't bother with any additional support. The system is simple enough to figure out and with most of our tools that we have purchased we generally have enough knowledge to work things out for ourselves. There is plenty of documentation online that we can refer to if we ever get stuck and it has an html backend so there is even more information on that language online that we can look at.
The only time we have had to contact support is just for licensing upgrades. Other than that we have not had to contact them. When we did have to do this they were very easy to deal with, prompt and knowledgeable and we managed to upgrade without any issues at all.
Using Exclaimer
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Well integrated Consistent Quick to learn Familiar | Requires technical support |
- Connecting to Active Directory
- Being able to edit the HTML rather than only drag and drop
- Creating policies
- The HTML you can edit is not the final HTML that is created
- Drag and drop can be difficult to get things aligned correctly
- Editing attributes for images etc can be painful at times