The Easy to Use Employee Advocacy Tool
February 27, 2018

The Easy to Use Employee Advocacy Tool

Dustin Hovey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with GaggleAMP Amplify

GaggleAMP is being used to expand our Employee Advocacy Program across the whole organization. The tool enables employees to quickly and effectively share the organization's message across a multitude of social platforms with the click of a button. Employees can accrue points for the most shares and those that accrue the most points are rewarded by the organization. As a result, the company gains increased mindshare.
  • GaggleAMP offers a 2-week trial to see if it resonates with the company.
  • With a click, you can share content that appears organic.
  • It easily integrates with social platforms such as Facebook, Twitter, and LinkedIn.
  • Admins need to unlock the capability for regular users to modify and edit amplified messages.
  • The licensing model may not work for many small businesses.
  • Users can't augment the posts with their own images.
  • Since the tool is used for social exposure it's hard to quantify ROI. If you measure social impressions gained through its use you could measure that against the CPM cost of buying ads on each platform to attribute cost savings.
I haven't used the alternatives to GaggleAMP, it's in a very new category. Alternatives include: Smarp, PostBeyond, and Socialhp.
Basecamp, SEMRush, AdWords, Bing Ads, Looker, HipChat, Optimizely, Microsoft Office 365, LastPass, JIRA Service Desk, Concur Expense, Google Analytics, Skype, ADP Workforce Now, WordPress, Ambassador
The tool is well suited for medium and large companies that are looking to gain mindshare and branding exposure by leveraging their employee's social presence. It may not suit small companies due to the license pricing structure or if there are so few employees to justify its use.