Gong with AI is a gamechanger

We use Gong to record our customer communication from calls to e-mails all in one place. We rely heavily on the artificial intelligence to research circumstances or interactions with our customers that aren't pro-actively logged by users. Coaching our team-members using scorecards is also a crucial feature we currently use.

Gong has absolutely provided excellent value with it's integrated artificial intelligence. It turns a database of transcripts into a potential treasure trove for answers. If you need to know if a specific event occurred with a customer that wasn't logged in the CRM, just ask the ai and you can more than likely find out in 30 seconds and be directed toward the call or e-mail where it occurred.

The ability to track keywords that are known for churn, upsell or actionable categories is like having a shortcut to knowing how customers feel about your offering proactively. We've been able to use it to track terms that are very specific to our industry so that we can tackle these needs as they come up.