Google Analytics is a MUST!
February 02, 2016

Google Analytics is a MUST!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is extremely insightful and offers a ton of good information for any business or company to track what is going on with your website and advertising. We use it daily to monitor website activity and see how our advertising is performing. You can see very in-depth data and metrics that can help you figure out where your traffic is coming from.
  • Track Website Visitors - this is helpful to see where people are coming from
  • Reports - gives you a lot of information that helps with reporting to clients
  • Breaking down data - helps break down all types of demographics which is helpful for advertising
  • It is hard to use at first when you aren't familiar with the product
  • It can be hard to get certified with the program
  • Increased efficiency when reporting to clients
  • Helps us help our clients understand what their ROI is
  • Helps us understand how our advertising is performing
I have looked at other reporting dashboards and none of them stack up to Google Analytics. You usually just end up importing the datafrom Google. Google is a truly trustworthy source that can't be beat. Some other products may be better looking but I don't think it matters when it comes to the numbers.
It is really helpful for anyone with a website. You can use all of the data from your website for advertising and really use it to determine where people that you could be targeting are found and can find where your customer base may be. I think it is always important to have a tracking code on your website.