Essential Tool for the 21st Century Marketer
July 13, 2018
Essential Tool for the 21st Century Marketer
Score 9 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
Google Analytics is used by the marketing department of my company to determine best SEO practices, drive content and email campaign strategies and boost eCommerce sales. The Analytics platform allows us to get a real-time view of our audiences and make adjustments in our growth and execution of marketing strategy. Additionally, we're able to better grasp where customers are referred to our site, which parts of the sales funnel are most successful, and where we need to improve. We set KPI's through our dashboard and are able to see current updates on when we meet our goals.
Pros
- Excellent, real-time statistics
- Great for building a picture of your demographics and buyer persona's.
- A great tool to see which third party referral websites are giving your site the best traffic.
Cons
- Can be a bit bulky when you've built a large amount of data up.
- Can be challenging to learn, even with their online program, unless you use it every day.
- It would be nice to add a 'test' function for new users to experiment with.
- Fully measurable KPI's for different parts of our website which has aided our acquisitions and conversions.
- A large amount of demographic information to drive both content marketing and sales.
- The re-targeting feature allows us to drive ppc ads toward potential customers, amounting in several thousands of dollars a year.
A sub-domain of our site is on WordPress. Google Analytics provides much more information on visitors than the WordPress tool's has available. We're able to incorporate both sites in out data with ease to measure the success of both sites as the WordPress site provides great deal of our back links to drive our main sales site.
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