The Ubiquitous Golden Standard
November 29, 2019

The Ubiquitous Golden Standard

Brandon Mitchell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

As a marketing agency, we use Google Analytics as a secondary point of reference against our primary analytics provider, Adobe Analytics. We use it for select accounts by request, but we also use it so we can have conversions tracking in our paid search efforts in Google. It basically allows us to use specific bidding strategies based on conversions and is a free, relatively easy way to do so.
  • Easy to use and set-up.
  • Free platform.
  • Ties directly into words and Google tag manager.
  • Relatively easy to navigate - Great UI.
  • No real issues - Great platform.
  • Doubled ROI when combined with AdWords when using a "Maximize Conversions" bidding strategy.
  • Easy to provide reader-only access.
  • Easy to create and add reports.
Both are great, just different. Most clients believe Google is the golden standard due to the strong presence of Google's brand everywhere, but Adobe seems to have stronger, drill down tracking at the expense of a harder to use interface.
Support is 24/7 and resolves the issue fairly quickly.

Do you think Google Analytics delivers good value for the price?


Are you happy with Google Analytics's feature set?


Did Google Analytics live up to sales and marketing promises?


Did implementation of Google Analytics go as expected?


Would you buy Google Analytics again?


Google Analytics is pretty much essential. This seems to be the Golden standard of tracking for most of our clients.