Google analytics helped us secure funding!!
Updated December 04, 2019

Google analytics helped us secure funding!!

Chike Igwegbe | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We can literally track everything that happens on our website, from where the visitor originated from, the product they viewed, the product they purchased, everything!! We are able to track our customers, see the products they are interacting with; see our total sales over a period of time and all of this for free!!!
  • We can track the total purchases customers make on our website
  • We can track the origins from which our customers originate from
  • We can create goals and execute marketing campaigns
  • New features are being rolled out almost daily and it is very hard to catch up.
  • Integration of codes can be somewhat cumbersome if you are not a developer.
  • Would like to see real-time data showing what pages our customers are accessing etc.
  • Google Analytics helped us secure funding!!
  • Google Analytics also made us understand our customers better.
  • We looked at our data and knew what products our customers were searching for and buying.
Google Analytics is free and does what most of the other solutions do, but the difference is it is free!! The integration process is much better and allows a novice to be able to deploy.
It is the best out there, if you want a free solution for analytics then use it.

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If you need to access raw data on how your website functions and see how customers interact with your services or products then Google Analytics is the right choice and guess what? It is free!! As per where it is less appropriate, I don't think there is any [scenario] , as long as you own a website and want to access data then you need it.