I really enjoy using this software
June 19, 2021

I really enjoy using this software

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics in all departments. Marketing can use the data to look at campaign and landing page performance. Sales uses it to track prospect activity on our pages. The product team uses it to measure feature adoption, and engineering can use it to track errors in the app. We give everyone access to Google Analytics so they can answer their own questions using the readily available data.
  • Tracking usage in different dimensions and segments
  • Custom segments and reports
  • Tracking A/B test results
  • Attribution
  • It's complex when you start learning how to use it, but once you get to know it, it's really useful
  • The motion chart feature does not work and I cannot find any online documentation to tell me why
  • The help docs are very outdated
  • Data attribution
  • Weekly reports in my inbox
  • Only positive, seeing as we use a free account
It's not exactly the same thing. I find it easier to track some data on Google Analytics and easier to track others on Mixpanel.

Do you think Google Analytics delivers good value for the price?


Are you happy with Google Analytics's feature set?


Did Google Analytics live up to sales and marketing promises?


Did implementation of Google Analytics go as expected?


Would you buy Google Analytics again?


It's really appropriate to use in any industry and company size.