Item: Google Analytics
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Google Analytics in all departments. Marketing can use the data to look at campaign and landing page performance. Sales uses it to track prospect activity on our pages. The product team uses it to measure feature adoption, and engineering can use it to track errors in the app. We give everyone access to Google Analytics so they can answer their own questions using the readily available data.

Pros and Cons

Tracking usage in different dimensions and segments
Custom segments and reports
Tracking A/B test results
Attribution

It's complex when you start learning how to use it, but once you get to know it, it's really useful
The motion chart feature does not work and I cannot find any online documentation to tell me why
The help docs are very outdated