Steep Learning Curve, But Gives Accurate Data From The Source
July 29, 2021

Steep Learning Curve, But Gives Accurate Data From The Source

Daniel Berry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is the standard for accurate and in-depth website data tracking. Everyone in an SEO role should use it, as should any company interested in improving organic results. Since it's an arm of the world's biggest search engine, Google Analytics gives you data from the source, assuming you know how to find it.
  • Customizability (reporting, saved views, module adjustments, etc.)
  • Accuracy (all info is directly from Google)
  • Brand recognition (most companies are aware of it)
  • Security/sharing (difficult for agencies unless you have a password management tool; verifying devices multiple times is a huge pain)
  • Customer service (difficult to get in touch with someone about your particular problem)
  • Behavior Tracking (especially for landing pages)
  • Channels (to find sources of traffic)
  • Real-time reporting (for up-to-date information)
  • Easier client management
  • More accurate data
  • Allows for businesses to keep SEO teams in-house
GA will always have an advantage with data, because it's the source, but other companies do a better job of specializing in certain areas or providing better UX/UI. HubSpot is the king of the latter and Semrush is ideal for making organic improvements based on data. Ahrefs are ideal for keywords and Moz Pro is a good resource for backlink and domain tracking.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics again?

Yes

Google Analytics is well suited for ANY company (of any size) that wants to improve online marketing results. It not only helps with SEO but with content, UX/UI, and conversions as well. Only the smallest of startups and companies might not find value in it initially, but everyone does with time.